Case Study: Aurora Specialty Textiles Group
Industry: Textile Manufacturing
Challenge
Aurora Textiles is the North American leader in textile coating and finishing. With no social media presence and an outdated website, they struggled to gain brand awareness. They needed a partner to grow their presence within the textile industry and establish themselves as the number one choice for their products.
Social Media Strategy
To create a foundation for Aurora’s content, professional photography and videos were taken on location. This provided a huge stream of high-quality images and video content to distribute on LinkedIn. Organized, consistent, and creative content was scheduled that ensured Aurora was constantly active. In addition, these efforts have boosted the overall engagement rate to 15%.
Video Production
Video content has become a regular part of Aurora’s digital marketing strategy. The videos communicate their capabilities, departments, and many facts about the company. Aurora has been recognized for the educational and stunning videography.
Paid Advertising
To reach specific audiences, social ads were created on LinkedIn. By using A/B testing, we were able to find the best performing advertisements to run. We created and executed highly-targeted advertising campaigns across LinkedIn, which opened up the exposure with their target audience.
Website Development
The website was completely reconstructed and redesigned. Professional photography was used throughout the website to show the people behind the brand and the manufacturing plant. Most importantly, the website clearly explains the capabilities of the company.
Results
Aurora Textiles is known for their incredible content. They have received many complements throughout the years from all types of different viewers. The redesigned website has created an engaging and interesting experience for users. Since choosing LRM, Aurora has not attended one trade show that they haven’t been recognized at.