Garage Band Brewing
Industry: Beverage
Challenge
Garage Band Brewing is a microbrewery in the heart of Plainfield, Illinois. Right after the launch of the brewery, COVID-19 started. Due to the pandemic, breweries weren’t allowed to let people dine inside, resulting in low traffic for the brewery. They needed a partner to increase their brand awareness, create effective product announcements, and make their brand come alive.
Solution
Social Media Strategy
To make Garage Band Brewing come to life, professional photography was taken of each beer that was released. Social media posts consisted of new product launches, events, and announcements.
Solution
Paid Advertisement
To increase brand awareness, we created paid advertisements on Facebook targeting people who specifically have an interest of “beer” or “microbrewery” and who are located within a specific number of miles from the brewery. This strategy reached thousands of people. On each advertisement that we ran, People have tagged their friends and commented “we need to try this place!”.
Solution
Website Development
The website was completely redesigned to show the brand and style of the brewery. When you first enter the website, a pop-up appears that states “Join our set-list!”, which is a sign-up for the email program. As you scroll through the web pages, you get a glimpse of the atmosphere and what Garage Band Brewing is all about.
Results
Garage Band Brewing is thriving after the pandemic. LRM was able to provide stunning photography that show off the beer and the branding. The redesigned website gives the audience a glimpse of what the brewery is all about.